Five things every executive should know about digital in 2007
This list comes from a fascinating report I’ve just read, called ‘Digital Media Outlook 07′. Its published by Avenue A | Razorfish (the largest interactive advertising agency in the US).
- Your website is like everything and nothing you’ve ever known.
- Distribution will trump destination.
- Accountability will rule the day.
- Today’s web is in its “Uncle Milty” stage.
- The consumer is not in control.
Go check it out.
